Following the trends in the food industry, Cromaris has launched new products with a so-called “skin” packaging. High-quality white fish – sea bass, sea bream and meagre – are available to consumers as deboned fillets in an innovative, wrinkle-free packaging that preserves the freshness, colour and integrity of the product, and offers a more immediate shopping experience. The product is covered with only a thin protective film, so it can be seen and felt at the point of sale. The “skin” packaging is characterised by a modern design that accentuates the benefits of Cromaris fish and provides consumers with information on the type of fish and the method used to raise it. The packaging includes a QR code that enables the customer to take a virtual walk around the fish farm and explore the conditions in which the fish is being raised. In addition to the virtual walk, the company’s website, www.cromaris-fisch.com, also features new recipes for quick and simple dishes using Cromaris fillets and steaks.
Developing a product portfolio with “skin” packaging is in line with Cromaris’ differentiation strategy, and sales revenue from differentiated products currently makes up around 43% of total sales.